Tutoring is a crowded space. Everyone who wants to build a successful tutoring business ends up looking for ways to attract more students. In this article, I'll share a step-by-step guide to getting more students by ranking your tutoring business on the first page, or even at the top, of search results without creating your own website.
Even though I mentioned in the introduction that you don't need a website, you still need a presence online. Signing up on a tutoring platform is a great way to start. When choosing a platform, make sure it allows you to customize the metadata on your profile page. Without that, you will never rank on Google. One of the advantages of using Clascity is that we give tutors control over on-page data, including the meta title and meta description tags.
This is how your class will appear on Google
To follow along with this guide, let's create an account on Clascity.
After you've created an account, click "Create a class" in the top navigation bar.
Before you start writing, here are a few things you need to know:
First, you need to choose a keyword or keyphrase to rank for. Think about what your students would search for on Google. Also keep in mind that long-tail keywords are usually easier to rank than broad terms. For example, "The best guitar lessons in Vancouver" will likely be easier to rank than "music lessons" on its own.
Once you have a keyword idea, visit Ubersuggest to validate it. Your goal is to find a keyword with high VOL (Search Volume) and low SD (SEO Difficulty). After you've chosen your keyword, let's move on to the next step.
A screenshot from neilpatel.com
On Clascity, your class page has 3 main parts: title, description, and media (images/video).
You can be creative with your class title, but make sure your target keyword is included in your title tag.
My recommendation is to aim for a minimum of 300 words on your page. You can spread the content across the class overview, requirements, curriculum, and FAQs. One important thing to keep in mind is that your keyword should appear within the first 100 words of your class overview, and then a few more times naturally throughout the page.
If you have a related video, it's a good idea to upload it to your class as well. Engaging videos or images can reduce bounce rate. The longer visitors stay on your page, the higher you can rank.
Your content is nicely organized
If the keyword you're trying to rank for has a high SD, link building can give you an extra SEO boost. There are 3 types of link building techniques: 1) Natural links 2) Manually built links and 3) Self-created links. In terms of effectiveness, it typically goes from 1 to 3.
In a perfect world, people would write about your business and share it with thousands of others. In reality, most backlinks are built manually or self-created. So, let's focus on what you can take action on today.
*Before you start building links, one important thing to highlight is that you should NEVER link your page from a low-authority domain. If a website looks shady, stay away.
One common way to generate self-created backlinks is through profile creation. This simply means adding your class URL to your social media profiles. For example, on my YouTube channel, I included my class link on the About page and in the descriptions of my published videos. It's also recommended to include your target keyword in your bio section to give search engines more context about the URL.
For this link building technique, please check out this article for more details.
https://www.bloggingjoy.com/profile-creation-sites/
Yep, it works. As proof, my UI/UX mentorship class is currently ranking #1 on Google for the keyphrase "UI/UX design mentorship in Vancouver".
It doesn't matter whether you live in a small town or a big city. As long as your content matches your keyword and is genuinely helpful, ranking on Google is possible. It may take weeks or even months to see results, but slowly and surely, your effort can pay off.
Tutoring is a crowded space. Everyone who wants to run a successful tutoring business tries one way or the other to get more students. In this article, I'd like to share a step-by-step guide on how to get more students by ranking your tutoring business to the first page or even the top of the search engine, without creating your own website.
Product Designer with a strong interest in building startups. Specialized in UI & UX. Entrepreneurial mindset.
