3 step guide to get more students with SEO
Tutoring is a crowded space. Everyone who wants to run a successful tutoring business tries one way or the other to get more students. In this article, I'd like to share a step-by-step guide on how to get more students by ranking your tutoring business to the first page or even the top of the search engine, without creating your own website.
Step 1 - Create an online presence
Although I said in the introduction of this article that you don't need a website, you'd still need a presence on the internet. Signing up on a tutoring platform would be a good way to start. When searching for a platform to join, you'll need one that has the option to customize the metadata on your profile page, without it you will never be ranked on Google. One of the many advantages of using Clascity is that we allow tutors to have control over the on-page data including the meta title and description tags.
This is how your class will appear on Google
To follow along with this guide, let's create an account on Clascity.
Step 2 - Create a class and start customizing your content.
Having created an account, click "Create a class" at the top navigation bar.
Before starting to write any content, here are a few things you need to know:
1 - Keyword
First, you need to look for a keyword or keyphrase to rank. Think about what your students would search for on google. Also, keep in mind that long-tail keywords are generally easier to rank in the search engine. For example, "The best guitar lessons in Vancouver" will probably rank higher than "music lessons" alone.
After you've come up with a keyword, visit Ubersuggest to validate your keyword idea. Your goal is to find a keyword that has the highest VOL (Search Volume) with a low SD (SEO Difficulty). After you've decided on a keyword to use, let's move on to the next step.
A screenshot from neilpatel.com
2 - Content
On Clascity, your class consists of 3 main parts namely title, description, and media (images/video).
Although you can be creative about your class title, please be sure to include your targeted keyword as part of your title tag.
My recommendation is to have a minimum word count of at least 300 words on your page. You may spread your content between the class overview, requirements, curriculum, and FAQs. One thing to keep in mind is that your keyword should appear in the first 100 words in your class overview and a couple more times throughout the page.
If you have a related video, it'd be a good idea to upload it to your class as well. Engaging videos or images can reduce the bounce rate. The longer the visitors stay on your page, the higher your ranking.
Your content is nicely organized
Step 3 - Link building
If the keyword you are trying to rank has a high SD, link building may give you an extra boost in SEO. There are 3 types of link building techniques. – 1) Natural links 2) Manually built links and 3) Self-created links. The effectiveness goes from 1 to 3.
In the perfect world, you would hope that people will write about your business and share it with thousands of people. But in reality, most backlinks are built manually or self-created. So, let's focus on something we can take action on today.
*Before you start building links, one important thing I must highlight is that you should NEVER link your page to a low authority domain. If the website looks shady, stay clear.
One of the common ways to generate self-created backlinks is through profile creation. It basically means adding the class URL to any of your social media accounts. For example, on my YouTube channel, I included my class both in the about page as well as all my other releaseded videos. It's also recommended to include your targeted keyword in the bio section, so as to give the search engine some context about the URL.
For this link building technique, please check out this article for more details.
Does it work?
Yep, it works. To give you some proof, my UI/UX mentorship class is currently ranking at #1 on google with the keyphrase "UI/UX design mentorship in Vancouver".
It doesn't matter if you live in a small town or big city, as long as your content is relevant to your keyword, ranking on Google is not impossible. It may take weeks or even months to see some result, slowly but surely your effort will pay off.